Creating YouTube videos are not always as easy as people seem to make it out to be. There are often things that hold them back from pulling the trigger in the first place.
So if you’re not sure what is holding you back from creating your YouTube videos, watch this video because I will share three (3) reasons that we encounter with our clients that hold them back from creating their YouTube videos.
00:45 – Nobody cares really
01:15 – It’s not about you it’s about them
01:39 – Improving your delivery
02:22 – Technology myths
03:05 – Action steps
03:42 – Be effective with your time
04:09 – What’s next after the video?
When it comes to shooting videos for your video marketing efforts for your business. When you first start out it is not that easy and there’s three main things that we encounter with our clients, that holds them back from actually pulling the trigger for their first video.
So in this video I am going to share with you what those three things are, so that you can overcome them and get started with your video marketing efforts.
Hi guys, Joshua Van Den Broek here from Video Marketing Done For You where we help entrepreneurs just like yourself, to make your video marketing simple.
Now when we talk to our clients, when we are first starting out they are really shy and they are really worried about what they are going to look like when they hop on camera. To be honest, nobody cares. The only person who cares is yourself and probably your mum; and since you are not selling anything to your mum then it doesn’t really matter.
What is most important is the content that you are providing in your videos. You may think you are the most dishevelled and really not video worthy, person in the world when you are trying to start out with these videos. But the person on the other end of the screen, who is watching you. They are listening with baited breath, listening to your valuable content because what it is that you are sharing with them is actually going to make a difference in their life and help solve a problem for them.
So that’s the first thing, fear of being in front of the camera. Now the way you can get over this is simply to practice. Now that I am not saying that you need to publish every video that you ever practice with, but shoot the videos, shoot the videos and look at them for cues.
See what you like and dislike about your own delivery. You might find that the way you are speaking is actually different to how you would normally have a conversation. Because sometimes when you are shooting a video you may need to raise your voice a little bit, emphasise different words, where if you had a conversation with someone in person in that same format it might be a little weird. But look at the video after you have done your practice shot, look for cues about what you like and dislike; and make those adjustments. You will find the more you practice the better that you are going to get.
Now the second thing that people struggle with is the technology. They think that need to have all this fancy equipment just to shoot a video. The reality is, all you need is your iPhone or Samsung or whatever Android phone you’ve got, a smartphone, the cameras on there these days are more than adequate for shooting online video.
So if your purpose is to shoot videos to market online, then just whip out your iPhone or smartphone and just shoot something. Start practicing and get used to what it looks like to be on camera. Try and start framing yourself up so you can see what’s going to be in the background and what is going to look quite neat.
But you don’t need all this technology, you just need to follow a few basic steps.
You just need to have some decent lighting, so that you make sure that you have the light coming from in front of you and not from behind you, so you don’t appear all dark; and really if you can have a microphone, that’s probably the next best thing that you can do. Try not to use the on board microphone, because it sounds a little echoey and you might get a little bit of noise.
But you can pick up a lavaliere microphone like this one here for about twenty dollars. So just check Amazon or eBay, and have a quick look for a wired lapel microphone.
Now the third reason that holds people back from shooting their videos in the first place is time.
Now we all have the same amount of time, it’s how effective we are going to use it. So what I suggest to you is that you look at your calendar and pick out one day a month or fortnight where you’re going to block in a period of time where you’re going to shoot your videos. That way you can get a period of shooting videos back to back, so that you can actually schedule them in advance. It is going to save you loads of time in the long run.
But once you have shot your videos, then you need to edit them. Now if you are going to do the editing yourself it is going to cost you hours and hours of time. What I actually recommend, because it is not going to be the best use of your time, is that you outsource that to somebody else. Just focus on the part that you are good at and get somebody else to do the rest.
So there you have it, now you know the three things that are holding people back from shooting their videos in the first place.
If you liked this video and would like to see more like it, then please subscribe to our YouTube channel, like this video and share it with your friends on social media. We’d love to see you over at www.videomarketingdoneforyou.com and we’ll see you in the next video. Bye for now.