If you struggle to come up with video content that genuinely helps your audience, then you are going to be hard pressed to keep them watching your videos. Watch this video where I share with you, what you need to do to start adding serious value in your videos.
00:26 – Be bloody useful
00:35 – Two things your audience wants
00:44 – Be the solution
01:07 – Provide the answers
01:21 – Action Steps
Would you like to know how you can create useful video content for your audience? Well in this video I am going to share with you how you can do just that.
Hi guys Joshua Van Den Broek here, Founder of Video Marketing Done For You and in this video we’re talking useful video content.
Yes that is exactly what video content should be. If you’re going to put videos online then you gotta make sure that your videos are bloody useful.
People are actually investing their time to find out something. Either they have a problem that they want solved or they have a question that they want the answer to. And if you are creating videos then you need to be focusing on those two things.
So typically on YouTube people have a problem and they are looking for a solution; so it is up to you to be able to provide that. So that might be in the form of a how to video, a bit of a tutorial video and stepping them through the process of what it is that they need to learn and implement to get their solution.
Now on the other hand if they are on Google searching for a question, then you need to make sure that you are actually answering that question.
So the first place that you need to start when creating your videos, or creating the outline for your videos; even before you sit down is to write a list of all the questions that people are currently asking you in your business.
So these are the FAQs, the frequently asked questions. Write out a list of the top ten frequently asked questions in your business. This will give you some super insights to what people are currently searching for.
Now the second thing that you need to do, is once you know those questions of what people are actually asking you for; then write a couple of bullet points outlining the answers to those questions. Super simple.
Write the answers to the questions that they are asking. It is as simple as that.
Now if you have the opportunity to demonstrate something in the form of a YouTube video, you can demonstrate that step by step sequence of how they can actually achieve something.
So there is a two part process that you can put together in your YouTube videos to come up with some super useful and effective video content.
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