If you are in eCommerce or sell products and services online, then you will want to watch this video where I share a video marketing strategy that is going to increase your conversions and make you sales online.
00:32 – The evidence
00:56 – Buying behaviour
01:24 – Provide an experience
01:54 – Happy customers
02:12 – Churn
02:54 – Examples
03:44 – Take action
Do you have an e-Commerce site or sell products and services online?
Well if that sounds like you, stick around because in this video I am going to share with you how you can use a simple video marketing strategy to get more dollars in the bank.
Hi guys, Joshua Van Den Broek here, Founder of Video Marketing Done For You and in this video we are talking e-Commerce and how you can use video to get more dollars in your bank account.
Now there was a recent article put out by MediaPost, who indicated that online shoppers, 57% are more confident in purchasing a product after watching a video.
Now I want you to think about that for a moment, because if you are currently selling something online and there is no video attached to it; there’s a chance you are going to lose a few dollars there.
I’d like you to think about the typical buying behaviour of a customer, whether it is online or offline it is typically the same; because say that you’re offline and you go into a retail store and you see a product you like.
You are visually seeing, but then you might want to pick it up, shake it around, see what it does; and basically have an experience with it.
Now online, unfortunately you can’t physically feel the product. But you can demonstrate what the experience is going to be like for the buyer.
So if you use a demonstration video to accompany a product or a service, then you’re giving the viewer that experience of already purchasing the product.
So it makes sense that people are going to be more likely to purchase after watching the video. So as far as MediaPost says, it is 57%.
Another thing in that same article was that those same buyers are more likely to be happy with their purchase. So not only are they more confident up front, but they are happier with their purchase and they are less likely to want a refund, or request one.
And this is something that is of concern to e-Commerce sites. The rate of “churn” or the rate of refunds is something that you kinda factor in a little bit, but if you can reduce that level of refund rate then you’re going to have a better outcome at the end of the day.
So if you can use a demonstration video, to not only make someone more confident in their purchase and more likely to purchase; and also be less likely to refund. I think that’s a bit of a win-win.
So if you are an e-Commerce site and you are currently not using video to market those products or services, then you might want to consider changing that.
Now if you have a website selling products or services, well I have just given you an indication of what you can do to demonstrate a product.
You might want to open a box and show exactly what comes in the box. They are the “unboxing videos” that are quite popular on YouTube.
But you can also demonstrate exactly what it looks like when assembled, how to assemble it. There’s a few different types of videos that you can create that will give that experience to your viewer.
Now if you have a service, this is a little harder to demonstrate. But you can be face to camera and explain all the things that happen in that service. So you might go through a checklist of all the things that happen.
You might want to include a testimonial video to be as part of this as well, to further demonstrate the benefits of having this service.
So there’s a few ways that you can use video to market your products and services, whether you are just a regular Joe-Blo who has a website, or someone who has an e-Commerce site.
Take away those tips, implement them into your business. See your conversion rates go up and get more dollars in your bank account.
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