If you are working with a professional video production company you are ultimately paying for their expertise and their time.
So if you are able to reduce the amount of time and effort that your video production team needs to put in to complete your project, you should be expecting a reduction in the cost.
So how can you save time for your video production team?
Have A Ready-Made Project Brief
This can be as simple as brainstorming all your ideas onto an A4 piece of paper, but being more structured with your project brief is recommended.
Establish who your target audience is and what you want to achieve with this video project. Having a clearly defined message that you want to deliver to your audience will quickly reduce the amount of input required from your video production team.
Write Your Own Script
Script writing can often be a laborious task, with lots of revisions required. So if you are able to remove this task from your video production team by writing your own script, you will be saving them considerable time (and you money).
Typically a video script is around 60 words per minute, so you should write your script with your video length in mind.
Create Your Own Storyboard
Storyboarding is something that you should expect from video production team when planning your video project. Adding a visual element to accompany your script, puts the pieces of the puzzle together so you can envision what the end product will look like.
However this is not to say that you cannot contribute to this process, by providing supporting visuals for each part of your script.
You Are The Expert Here
You understand your company, your industry, your niche far better than your video production team. It is their role to help you deliver your message to your audience to achieve the outcome that you seek.
So if you want to reduce the amount of time needed by your video production team to complete your video project the way you want it, then you may want to donate some of your time to start providing them with all the information they need.
Otherwise…expect to pay for it!
Do you have a video project that you would like some help with?