Do you want your videos to rank better on YouTube and perform better on Google? Well in this video I will share with you three video SEO tips that you can do yourself, that will help your videos perform better.
00:33 – 99% Overlook this
01:01 – Example
01:30 – After the upload
01:38 – Best practice tips
02:23 – Custom thumbnails
Want your videos to rank better on YouTube and maybe be found on Google? Well, watch this video where I will share three video SEO hacks that you can do yourself to get your videos performing better.
Hi, guys. Joshua Van Den Broek, founder of Video Marketing Done For You. In this video, we’re talking video SEO. I’m going to share with you three hacks that you can do yourself very simply that’s going to help your videos perform better.
The first tip that I’m going to share with you is something that 99% of our population or at least our client base overlooks. It sounds so simple when I tell you. All you need to do is label your files correctly.
Instead of uploading a video img9463.mov, how about we start labelling it properly so that YouTube actually knows what this video file is? If the title of your video is How to Fly a Kite, then that is exactly what you should be labelling your video to be as well. You simply type it as you write it, howtoflyakite.mov.
Once you’ve labeled it properly, then you can upload it to YouTube and YouTube will have a better idea of what this video file is all about.
Now, the second tip that I’d like to share with you that will get your videos performing a little better happens right after you upload your video. As soon as you’ve uploaded your video, you’ve got the option to enter in a description of what that video is all about.
The way that you should do this, in your first line, you simply write the title of the video. On the second line, put the web address of where that video is going to live on your blog, but make sure that you put the http://www before it otherwise YouTube won’t really understand what it’s all about.
Then after that, write a paragraph in the description box of what this video is all about. If you can use the title or a few of the keywords that you want to be ranking for in that paragraph, it’ll give YouTube a better idea and help you to rank a little bit better for those keywords.
Then at the bottom of the description box, put the title again and the web address of where it’s going to be found. That way you had it at the beginning and end of your description.
Now, the third tip that I want to share with you to get your videos performing a little better on YouTube is related to the custom thumbnail. You see YouTube will grab a frame out of the video and it’s often when we’re in some really weird pose like …
You don’t want that thumbnail to be appearing in someone’s related video as they say see you because it’ll look a little bit weird, and they won’t want to click on it. You want to make their thumbnail a bit more engaging and include the title on the thumbnail itself so it’s more visible.
Now so that YouTube can actually understand what this thumbnail is about, I want you to go through that same process of labelling the thumbnail the same as the video title, but this will be as an image file.
For example, it will be howtoflyakite.jpg. Once you’ve done that, then upload the thumbnail and publish your video. Those three things will get your videos working a little bit better for you.
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