If you are going to market your business with online video, then there are certain videos that nearly every business should have in place. In this video I share with you 3 videos that you must have to accelerate the growth of your business.
00:36 – Happy shoppers
00:52 – Provide an experience
01:33 – Personally thank your customers
02:21 – Assist the purchase
02:40 – Extend the relationship
03:31 – Get a quick win
Do you have an eCommerce store or sell products and services online, because if you do, then you’re going to want to watch this video because I’m going to share with you three videos that you need to have in your business.
Hi, I’m Joshua Van Den Broek here, founder of Video Marketing Done For You and in this video, I’m going to share with you three videos that you need to have in your business.
The first video that we want to talk about is the demonstration video. Did you know that 59 percent of online shoppers are more than likely to be happy with their purchase and less likely to refund their product if they’ve watched a video?
What you’re actually doing by including a demonstration video on your eCommerce site or on your website where you’re selling a product or service is that you’re giving them an experience of what it’s like to receive that product or that service.
You’re showing them how it works, what it looks like, different elements, how to unpackage it, what’s actually happening in the box. There’s different ways that you can demonstrate this but by doing it, you’re giving your viewer the experience of being there in person and seeing what it is that they’re going to get.
If it’s a service that you’re going to be selling, then you can go through all the different elements of this service. You can highlight what it is they’re going to receive in this service and what they can expect. That way, they’re less likely to want to refund and they’re going to be very happy and very confident with their purchase with you.
Now the second video that you need to be using if you’re selling products and services is the thank you for purchasing video. You need to have this on your website because when someone has purchased from you, you don’t want them to land somebody else on some random link saying thank you for your purchase. If it’s just written text, it’s very impersonal.
What you want to do is have them land on a page with you saying thank you so much for purchasing. We’re so happy to have you as a client and we can’t wait to deliver on X, whatever our promise was. As soon as someone lands on that, they’re going to go wow, this person took the time out to personally thank me by putting themselves in a video. You’ve just raised your credibility from here to here.
The third video that you want to be using in your business is the up-sell video. This will happen straight after they’ve made their purchase. They’ve just watched the thank you for purchasing video and whilst they’ve been doing that, they’ve received an email with a link to this video or the video may play in that email.
That is the up-sell video. What you have the option you need to do there is to extend the relationship with that customer. You can increase that customer value by giving them opportunity to buy something else.
That something else has to be related to what it is that they’ve purchased so it makes sense. You don’t want to be sending them off to somewhere else it just makes no sense to the product that they’ve purchased in the first place.
This is your opportunity to offer them a related product at perhaps a discounted rate because it’s going to be an add on sale or an up-sell sale. That is the third video that I would use in my business.
Now you know the three videos that you need to use in your business if you’re selling products and services or whether it’s an eCommerce site. That is, use the demonstration video, the thank you for purchasing video and the up-sell video.
Have a think about how you can use this in your business and try it out on your number one product line to give yourself a quick win.
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